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Lifestyle

Guinness Set to Bring Rio Ferdinand to Kenya

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The nation’s most extraordinary beer, Guinness, has today unveiled an exciting new partnership with legendary English Premier League football legend, Rio Ferdinand. Best known for his time playing for The Red Devils, Ferdinand will be working with Guinness over the next 12 months to find and celebrate Kenyan football fans Made of More.

As part of the activities, the former Red Devil’s centre back will visit Kenya with Guinness later this year, where he will spend time meeting and interacting with football fans who have shown they go the extra mile when it comes to demonstrating their passion for the beautiful game.

The ‘Guinness Meet Rio Ferdinand’ national consumer promotion will offer lucky consumers a chance to interact with the legend during his visit.

Early in his career, Ferdinand made the bold decision to follow his dreams and become a footballer.  Having the courage of his convictions meant that he regularly appeared in youth teams with London clubs. He was just 19 years and eight days when he earned his first England cup in a game against Cameroon in 1997, making him the youngest defender to play for England at the time.

Rio Ferdinand

Kenya Breweries Limited (KBL) Brand Manager Christine Kariuki, Marketing Manager – Guinness, Nduku Wamakau (middle), Shopper Manager Kennedy Mutula (2nd right) and MC Dr. Ofweneke (right) during the announcement of a partnership with legendary English Premier League football legend, Rio Ferdinand. The legend will be visiting the country later in the year courtesy of Guinness Meet Rio Ferdinand National Consumer Promotion.

During his time playing professional football, including 12 years at The Red Devils, the 39-year old centre back was regarded as one of the best defenders of his generation, and as one of England’s best ever centre-backs.  His determination and leadership skills both on and off the pitch, as well as his confidence and creative play, ensured he stood out from his team mates.

Following his passion at a young age, has led to him being one of the most decorated English footballers of all time with 81 England cups and playing in three FIFA World Cup squads. During his career at The Red Devils he won 14 trophies including six Premier League titles and the celebrated Champions League. Since hanging up his boots in 2015, he has continued to curve his own path as a broadcaster, entrepreneur and philanthropist with the same confidence and flair he showed on the pitch.

Kenya Breweries Limited (KBL) Marketing Manager – Guinness, Nduku Wamakau, said, “Guinness is a bold beer, for extraordinary people, so we are delighted to be working with Rio Ferdinand this year as he was a player who certainly demonstrated his creativity, imagination and confidence on the pitch.” 

“Our Kenyan fans will get an incredible football experience in Rio’s visit in the country. His visit will be crucial in finding and celebrating those Kenyan fans who prove themselves Made of More. These are the fans who live and breathe football – whose support, knowledge and bold acts of dedication demonstrate their unique passion for the beautiful game. More details of how you can be involved in this will be released soon. He will also spend time meeting the winners of our new consumer promotion,” she added.

As part of the campaign, today, Guinness has launched a new consumer promotion, giving Guinness consumers the opportunity to win an extraordinary experience with Rio Ferdinand when he visits Kenya.  For a chance to win, look out for special promotional bottles of Guinness when you are out with friends and SMS the code under the crown to 22110. Twelve lucky winners will win Kshs. 1 Million plus the chance of spending time with Rio here in Kenya. Also, be on the look-out for Guinness activations in selected outlets. If spotted, you also stand a chance of winning the Kshs. 1 Million cash prize and meeting with the legend. There are hundreds of other instant win prizes available to win including cash prizes and Guinness merchandize with a total prize pot of Kshs. 50 Million.

Guinness is an iconic beer that has the darkest liquid, but the brightest flavours.  A beer with unparalleled taste, layers of flavour, colour, character and vibrancy.  A beer that has lived in the hearts and minds of millions in Africa and across the world for over 250 years but has always had the authenticity, boldness and vision to do things differently. Guinness is not just any beer, it strives to set itself apart from the rest as a beer that is Made of More; more character, more flavour. 

To find out all the details on the promotion and activity with Rio Ferdinand, please make sure you like the Guinness Facebook page,https://www.facebook.com/guinnesskenya/ #FansMadeofMore

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Lifestyle

I Am A Middle Class Kenyan, Isn’t it?

I am the one whose vote counts the most and will affect the most and yet I am the one who is the most tribal.

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I am a middle class Kenyan. Juggling my way through life…

Don’t own my home, don’t have what could be considered a salary (mine is still considered wages).

I semi own a car with the bank (although if I test our relationship by missing a payment I will discover I dont semi own anything).

Every end month I become a juggler. All my balls up in the air… Mshwari is paid and withdrawn to pay KCB Mpesa, then this is replicated with Tala and Branch waiting in tow before any bills are paid.If any ball in this process is to drop….CRB will get my name faster than it takes to finish writing this.

My Mpesa handles huge amounts of money, but they’r always flowing in and out immediately. It’s a better ledger than my bank account. On its strength alone I look like a millionaire and I’m obsessed with seeing those figures on my M ledger because it makes me think I’m growing financially. My Facebook and IG pictures tell better stories of my life. In there I’m smiling, laughing, travelling without a penny to my name and sleeping in big hotels whose costs are higher than my nightly per diem.

I am a middle class Kenyan.

My phone is riddled with numbers of big shots, whenever I call and they actually answer my day is made, people constantly ask me for so and so’s number. I am rich in my networks but my worth in who I have come in contact with does not translate to assets. Every once in a while it results in a ka deal who’s proceeds are used to boost my KPLC power token, extend my milk account with Kinyanjui, take my kids for a picnic at Machakos or blown to smithereens in a single night on the town buying drinks for friends who have all manner of malicious gossip about me and who wouldn’t lift a finger to save me from my troubles.

I am a middle class Kenyan.

I feel like I’m two contacts away from a breakthrough in my life, and yet I know with trepidation that I am only one mishap away from a disaster in my life.

If I have a medical emergency the size of the late Janet Kanini’s (God rest her soul) I’d be done overnight.

If I’m caught drunk driving and have to pay a 50K fine one of my balls will drop and I’m done.

If my house rent is raised by a paltry 10K it would upset the balance of things and I’d have to move.

If I have an accident with my semi owned Toyota Succeed (ITS NOT A PROBOX) with its tu third party insurance and the liability is mine I’m cooked.

And let’s not talk about what would happen if I lost my job…I’m superstitious… so “tuteme hio mate”.

I am a middle class Kenyan.

My phone is more expensive than my child’s school fees structure for a term. My telly is connected to DSTV which I hardly ever have time to see and I always meet people at Laico where black coffee is 500 bob so that I can keep up appearances and get that 2 step connection to glory.

My shoes are knock off’s bought from hawkers whose deals are quick at dusk and my clothes are mitumba’s, but I look good because I have a guy who gets me “zile za camera”.

I am a middle class Kenyan.

I am the one whose vote counts the most and will affect the most and yet I am the one who is the most tribal.

I am the one still voting for a presidential candidate because he is my tribesman and attacking and insulting strangers on facebook using bundles I have “flexxed’ while seriously psyching myself that the bets I placed jana will pay off and make me an overnight multi millionaire.

Some of the people I’m trolling,make more money and have more clout than me but it feels good to cut them to size on social media.

If their lives hit an iceberg, they’d have lifeboats but If mine did I’d be found below the ocean floor.

I am a middle class Kenyan.

I have never bothered to find out what tribe the guy driving the mathree is on the days I have no fuel to drive. I just board and yet my life is in his hands.

I even relax and dose off or enjoy the Wi-Fi as I’m sped off to places unknown because I cannot see the front and if I was to unceremoniously land an impromptu appointment with my maker all the balls would drop and I would be leaving nothing but bills……

I have never found out if the butcher I buy meat from is from my village or if the doctor who treated my child was “ours”…..Even Kinyanjui my milk guy isn’t really Kinyanjui but Wepukhulu but I don’t even know or care.

I am a middle class Kenyan.

But the President? Hio ni tofauti. That one must be “mine”.

I am now hiding under the banner “Tribeless Kenyan” on Facebook because it’s politically correct to do so and it will get me many likes (because I am addicted to those). ……and anyone who doesn’t like my post is NOT my friend.

I am an idiot who’s juggling won’t stop no matter how things go on August 8th.

Come August 9th regardless of the outcome….

I’ll still have one ball in the air!

I am a middle class Kenyan 🙂

— Courtesy: This post first appeared on Facebook via Levi Kones.

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Lifestyle

Europeans Have Just Discovered Miswak, and Are Selling the “Revolutionary” Toothbrush For £3.90

The revolutionary “Raw Toothbrush” with health benefits.

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The West has often borrowed a lot of trends in health and food, right from ghee, haldi doodh, and even dandiya workouts. And now, they have just discovered Miswak! 

Fizkes / Getty Images

 A Czech company named Yoni recently posted a video about a “revolutionary” new product called the Raw Toothbrush, full of ~ minerals and vitamins ~.

However, like most revolutionary ideas people have had of late, this idea too comes from a tradition many across the world, especially Indians and or Africans, have stuck to for thousands of years — a miswak twig.

Only used twigs have been miswak and neem, and they cost much less than £3.90.

Of course, people immediately started calling them out for waking up a few thousand years late to the benefits of using the “Raw Toothbrush”.

Via Buzzfeed
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Lifestyle

Women Working Kisumu

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Hey people, the #WomenworkingKisumu series is here with us.

Yet another exciting challenge. 100 days of weekly tribute to inspirational women who are working so hard to bring change in Kisumu from different fields.

All you have to do is nominate the woman you feel is inspirational and her story will feature on the Humans of Kisumu platforms. They also stand a chance of winning fabulous prizes from the Jaber Gift Hamper.

100 days. 100 women. 100 stories.

Jaber Foundation will share the 100 stories but we will only award 10 women who will have had the most votes.

Use the hashtag #WomenWorkingKisumu

Let the games begin.

Good luck 🙂

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