Safaricom (NSE: SCOM) has today opened a new retail shop in Busia to cater for the high demand in the Western Region as part of retail expansion strategy to meet customer needs.

The Busia shop is a new addition to the retail centers in the Greater Western region which covers 10 counties and is expected to serve an estimated 400 customers daily.

“The opening of Busia shop has been driven by the rising population and increasing demand for our products and services in this region. For a while now, customers in Busia and surrounding towns had to travel to Kisumu, which is a two hour drive, to access Safaricom services or even buy genuine 3G and 4G devices” said George Ndhiwa, Head of Greater Western Region, Safaricom.

With the new shops, customers in bordering towns can now access Safaricom products and services much faster. The shop will also help offload footfall from the care desks which have been serving customers in the area.

In addition to the Busia shop, Safaricom customers can also access services at two newly refurbished shops in Kakamega and Bungoma, and at caredesks in Kimilili, Webuye, Malaba, Mumias, Port Victoria and Busia town.

“Great customer experience is at the heart of our operations, the retails shops and care centers will allow us to increase customer touch points to enable us serve our customers better. We are also channeling our investment in network infrastructure to ensure that customers can access 3G and 4G network seamlessly” said Mr. Ndhiwa.

The opening of the company’s 50th shop is part of Safaricom’s Twaweza Live experience in the Greater Western region which is a ten day campaign culminating in a live music concert on 25th August 2018 at the Kisumu’s ASK Showground. Key acts set to perform are Mercy Masika, Akothee, Jua Cali, Willy Paul, Gidigidi Majimaji, Nameless, King Kaka, Njugush, Jalang’o, Kriss Darlin, Dj Joe Mfalme and Dj Deff.

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