Share on Facebook Share on Twitter Share on Linkedin Share on Tumblr Telco giant Safaricom Tuesday opened its fourth regional headquarter in Kisumu as part of its regionalization strategy aimed at strengthening customer services across the country. Located at Tuff Foam Mall, the new regional office will serve ten counties in the former Western and Nyanza provinces; including Busia, Bungoma, Homabay, Kakamega, Kisii, Kisumu, Migori, Nyamira, Siaya, Vihiga and parts of Narok County including Kilgoris town and its environs. In addition to the regional headquarters, the mobile operator also announced the opening of a revamped Safaricom Shop in Kisumu town, also located at the Tuff Foam Mall. The Kisumu regional office will serve ten counties in Western and Nyanza including Busia, Bungoma, Homabay, Kakamega, Kisii, Kisumu, Migori, Nyamira, Siaya, Vihiga and parts of Narok county. “This strategy has led to increased convenience for Safaricom customers, and enables us to have a closer understanding of their needs when designing our products and services,” Safaricom CEO Bob Collymore said. He said that over the last two years, the telco has increased its network coverage in the Western region by 71 per cent. To further enhance coverage and network quality in the region, Safaricom has announced plans to invest in more than 200 new sites in the current year. The move will see a 30 percent increase in 3G and 4G broadband coverage across the ten counties. Safaricom has also rolled out its 4G network across all county headquarters and major towns in the region, including Kisii, Kakamega, Bungoma, Busia, Homa Bay, Migori, Rongo, Kendu Bay, Sondu, Oyugis, Keroka, Suneka, Awasi, Luanda, Bondo, Webuye, Malaba, Chavakali, Ahero, Mumias, Kilgoris and Port Victoria. Other network investments include the rollout of Safaricom’s backbone fibre network across more than 15 towns, and the rollout of fibre for business in Kakamega, Kisii and Kisumu towns.