The launch of a new brand campaign ‘Here’s to the Us in every Tusker’ by Kenya Breweries Limited last year for the flagship brand was aimed at tapping into the spirit of Kenyan togetherness.
In particular, this was aimed at celebrating the extraordinary things that happen when ordinary Kenyans come together.
The brand embarked on nationwide music tours with local Kenyan artistes who get a chance to showcase their musical prowess and entertain their fans.
To celebrate this in Kisumu, Tusker hosted Ben Jachiga and Engineer Wuod Fibi in the city over the weekend who entertained revelers with their favourite tunes in a move that the brands sees as a way to connect and give the fans an exciting evening of local music.
Stanbradox was the venue of the event which was filled to capacity as fans thronged the joint to have a feel of what their favourite artistes had in store for them.
By doing this, Tusker believes that Kenyans will be driven to appreciate local talent and at the same time motivate the artistes to produce songs that speak to the daily experiences of Kenyans.
This latest campaign is aimed at endearing the brand to the young consumer (18-35 years), who now make up close to 40% of the country’s population. The campaign will seek to bring to life everyday stories of ordinary Kenyans who have achieved the extra ordinary through the support of others.
Watch below the music video produced with scenes from across Kenya for this campaign.